From launching global brands to exploring new fronts in fashion design, women fashion designers have been an irresistible force to reckon with over the years. The creative and innovative minds of women have given birth to some of the most popular styles and trends we see these days. Women’s clothing has become more than just functional – it’s an art form that reflects their unique personality and sense of style. It’s evident that women are no longer content to wear what they only see on the runways. Nowadays, women’s fashion is more than a fleeting trend; it’s a lifestyle.
Although there are still many challenges for women fashion designers to overcome such as the high cost of materials, fuel and labor, these hurdles are slowly being eased. Innovative solutions and cost-cutting measures are becoming standard in the clothing industry. Innovation and exploration of new materials is what sets local and global brands apart. Women fashion designers have been coming up with unique and inspiring creations since time immemorial. And these innovators are becoming increasingly popular, not just because of their fashion sense and design but also because of the changes they are making in the world of fashion.
Many women fashion designers have come up with a fresh perspective in designing women’s clothing. They have contributed their expertise, artistry and creativity to the ever-changing fashion world. Women designers have contributed significantly to women’s fashions both at home and in the fashion industry. The impact of female designers spans across all segments of the fashion world. Here are some of their best moves so far:
The first major social media campaign launched by women fashion designers was the “Women Are Fashion” campaign, which helped raise awareness about the critical need for women’s rights across the globe. The campaign promoted the #ibeliekata campaign, which is an international campaign for justice and freedom for all women. This campaign called for the resignation of Prime Minister Julia Gillard for her decision to backtrack on Australia’s progressive stance on the gender equality and sexual orientation laws. In line with the campaign, women fashion designers started a series of social media campaigns such as the “Take Back the Bus” and “It’s Time to Make Privacy a Priority”. They created their own versions of these campaigns and released them all throughout the year. All these efforts helped raise global awareness for women’s rights.
The second major campaign that the women fashion designers launched was the “Wear Your Power on Social Media Day”. This campaign encouraged women to post photos of themselves wearing empowering and influential items such as badges, t-shirts, shirts, glasses and more. The goal of this campaign was to empower women worldwide to be better role models for their children. This initiative was also meant to coincide with the National Women’s Month.
Women fashion designers have also launched their own brands. These brands are meant to cater to the needs of women who have personalized their style. For example, a clothing brand such as Juicy Couture is designed especially for teenage girls. By offering fashionable clothes for young women, Juicy Couture ensures that its customers will never grow out of their style. With its cutting edge designs and glamorous style, Juicy Couture has become a brand synonymous for beauty and style.
Other brands that have been founded by women include Apple Bottoms, Bonjour, Chippendale, Cure, Dirty Girl, Ed Hardy, Forever 21, Heidi Klum, Kate Spade, Marc Jacobs, Monif C., My Mother, North Face, Oopsy Daisy and Paris Hilton. Apple Bottoms, a popular women’s fashion brand, has been inspired by the lifestyles and urban culture of urban women in the New York area. Its clothing offers comfort and is made from high quality fabrics. Bonjour, another brand, has been inspired by French and Asian ethnic fashion. Cure, which was started by celebrity chef Paula Dean, specializes in skin care and fashion.
Other well-known designers include Chippendale, Dolce & Gabbana, Dolomiti, Gautier, Juicy Couture, Kate Spade, Monif C., Saks Fifth Avenue, Target, and Vanity Fair. These designers offer clothing for men as well. High-end fashion boutiques are often frequented by fashion conscious women who want to look elegant and sophisticated. These high-end stores offer items that are not commonly available in local retail stores and are usually only found online. They carry top quality fashion brands and are able to customize the design to better suit the tastes of their customers.