H&M, Hennes & Mauritz is a Swedish clothing retail brand founded in 1947. Today, it has become a recognizable brand for fashion across the world. The company has more than 4,000 stores globally and has plans to set up 7,000 to 8,000 more retail stores shortly. From its massive range of clothing accessories, you have plenty to select from. The fashionable designer clothes from H&M are must-have for every wardrobe. If you are a fashion freak and always love to stay updated with the latest trends prevailing in the industry, shop from H&M. They have a fantastic collection which you will never get with other fashion brands.
Fast Fashion Concept- H&M
The brand is highly successful, owing to its expertise in designing out-of-the-box designer clothes. Now, everyone can fulfill his dream of looking like a Hollywood actor. The concept of fast fashion allows us to create marvelous trendy clothes for ordinary people within budget
The fast-fashion concept implies moving vast volumes of merchandise to the showroom floor from the designer table in the shortest possible time. However, retailers can achieve this goal with significant merchandise turnover and constantly resupply of product demand in accordance with the latest trends in the fashion industry.
H&M’s strong marketing team quickly determines the target demographic requirements and instantly implement changes to feed the supply chain. Besides, the low price is the backbone of fast fashion, and it is tagged pejoratively as ‘cheap chic’. Moreover, clothes from Zara and H&M are arguably notorious for their easy to manufacture concept and “disposable” quality.
Fast fashion is not limited to H&M, but this Swedish brand has its distinctive business model, which helps them to become successful and reach the position in the market where it is standing today. But this brand does not prefer to manufacture their products themselves. They outsource the production to near about 900 independent suppliers worldwide, majorly in Asia and Europe. Moreover, it is overseen by around the 300 oversight offices located strategically.
Pilot Program Introduction
The Asian fashion brand has introduced a pilot program for incentivizing fair conditions for working. This plan launched in Cambodia and Bangladesh factories during 2013, and it involved purchasing a hundred percent of the outputs of the factories for a period of the upcoming five years. However, the company develops this pilot program with the hope that creating a safe working condition will ensure higher production naturally in opposed to the enforcement via compliance inspection.
H&M brings some of the best designer clothing, which is incomparable to other fashion brands in the market. Longevity, trendy fashion, durable material, low prices, and extraordinary beauty are some of the key points behind the success of H&M.
If you have not yet invested in their fashion accessories, catch up with the 50% Christmas sale. Stock your wardrobe with some of your dream clothes. The dread expensive price tag is a hindrance to fashion for ordinary people, and H&M has overcome it with its wide range of affordable, trendy designer clothes.