Fast fashion refers to a method to produce shoes and other clothing apparel, which is not a sustainable method. Companies that follow this trend provide shoes and clothes according to the latest styles. The clothing and shoes produced with this method are inexpensive and affordable for most of the people out there. It takes the sustainability of the making method and efficacy of the materials. The companies sacrifice both as it follows the fast fashion trend. This helps them in meeting the changing business environment and capitalizes on a quick to change shoe industry. The apparel and shoe industry is basing on the latest trends. The companies have to follow the same to survive in this highly dynamic and competitive market.
Harmful Effects Of Fast Fashion Shoes
Fast fashion shoes emit greenhouse gases. The material used in these kinds of shoes mostly consists of hazardous substances and chemicals. We also use synthetic chemicals in the production of these shoes and other apparel. Two other dangerous substances and chemicals for the environment used in the production are non-sustainable dyes and microplastics. These chemicals affect the environment and contribute to the loss of life of the planet. It is because the companies rarely use sustainable textiles as using them leads to a higher cost for them.
Companies Producing Fast Fashion Shoes
Fast fashion is not under control and is spreading, just like wildfire in the fashion market. There are many fashion chains and stores which keep changing their clothing line up according to the latest trends and consumer preferences in the market. Some of the most famous brands which follow fast fashion are Zara, H&M, Forever 21, etc. The inventories of these stores are regularly updated with the latest fashion trends to meet the demand in the market. Such features of these brands make them a part of this fast fashion trend.
Two of the most-biggest players in the market following fast fashion are Zara and H&M. Zara follows a 15-days designing to selling process regularly. The term “Fast Fashion” was introduced first by The New York Times by seeing this trend from these big fashion players in the market. It is very easy to identify a fast-fashion brand. The apparel and shoes produced by the brands which follow fast fashion are often made up of low-quality material, cheap fabrics, and trending items.
In conclusion, the best way for the companies to meet the latest trends is to keep producing the shoes which are in trend in the market. It is also a modern technique. Besides, the traditional method was to produce the clothes the way they should be and by taking enough time to ensure proper quality. Businesses following traditional methods nowadays are going down. People only buy those goods which are in trend. The companies must meet the demand accordingly. Failing to do so leads to a massive loss for the business as they are not effectively utilizing their capability of production.