Fashion trends come and go, and society’s values are established through evolving characteristics, beliefs, and culture. In the twentieth century, a great change is influenced by many events and factors. But in the end, it is all about how well they reflect our personalities. Whatever the trends have been, it helped women a lot in showing what they indeed are in this world. There is a misconception that fashion means just clothing. Still, it is a whole system of processes that affect all types of cultural phenomena. It is a code or language that helps people understand the meaning of these cultural phenomena.
The twentieth century is an era with significant events that had an impact on humans and society. The societal structure changed as the women became more highlighted. These trends continuously changed every decade, and so does the position of women in society.
With every new role, the women took in society, and their idea changed accordingly. But how have the changes in the last century changed the women are presented? Decade by decade, the representation of fashion changes can help understand the changing woman roles. Women are part of the system, not just as people who help decipher fashion codes but also as end consumers. Due to women’s close association to fashion, whether in clothing, shoes, accessories, hairstyles, make-up, and cosmetics, it provides the raw material for women to express different aspects of their identity in their everyday lives.
Women In Fast Fashion
Indeed, women are closely related to fashion, and this association goes back to medieval times. Women were the ‘makers’ of fashion, literally by sewing and making clothing at home. Metaphorically because of the close link between fashion and societal expectations of femininity. The approximation of dress to the sexual body made women susceptible to societal judgment and often condemnation. Going forward in history, it played a massive role in pivotal changes in society.
It has gone under a drastic change after the world war ended. The clothing showed more independence and confidence, a trend that set timeless looks for now and then. The clothing designs became more experimental and less conservative featuring vibrant floral and repeating patterns that highlighted the women’s beauty and physic. This 60s decade was full of rule-breaking through fashion and active participation of women in different spheres of life. The cultural values changed, and so did the ideology of women.
Fast fashion expressed these cultural changes such as A-line dresses that showed off their legs and focused on their height. It reflected the changing structures of society as well as union and division of various customs. There were no rules in the fashion game in the 70s. Mini-skirts and bell-bottom pants that became popular by hippies, vintage clothing made a debut, and glam rock and disco trends introduced fashion colors such as satin, glitter, and bright colors — this decade highlighted individualism. Clothing emerged as a symbol of independence and free-thinking.