Cheap fashion is what we call fast fashion. In this type of fashion, the mass-produced fashions are sold at lower prices. The big stores are the ones who initiated this type of fashion. They are retraining the shoppers to buy clothes of low quality. Earlier, we did not consider cheap clothes as fashionable, but now we deem them fashionable. The pioneer of fast fashion is Zara and H&M. By their fast fashion, they are encouraging their customers to shop continuously.
Fashion In Early Stage
Earlier, people used to invest money in clothes for long term purchases. Now they invest for disposable purchases. The clothing was personal for people. The costumes were customized and locally made. The intention behind buying clothes is that you can wear it for sometimes and then you can toss it aside. They don’t care about the quality, as we discussed earlier.
The fast fashion is affordable and addictive. It is also unsustainable. The entrepreneurs and the investors of the fashion industry always find new ways so that they could cut the cost and increase the revenue for the shareholders. The direct method of doing this is by producing a large number of products to the mass market. The consumers are paying for the low quality of clothes. The demand for fast fashion clothes has doubled the workload of the workers. They have to work more for the same pay. Also, the environment is getting affected.
Knowing Cheap Fashion
The end of the 1990s was the beginning of fast fashion. The cloth brands were looking for new ways to increase their profit, and they went with fast fashion. Since then, there is various innovation in the designs of clothes. The street trends inspire the designs of the dresses. They take inspiration for designs from magazines and movies. When a new pattern emerges, the designs will show in the retail shops in two to three weeks.
Currently, there is a constant change in the trends, and it will keep on changing. The continuous change in trend will discard the idea of producing quality clothes. The retailers don’t see profit in producing quality clothes. It is because when the trend is over, the consumers won’t buy the quality products. In fast fashion, clothes are mass-produced. It leads to the production of carbon dioxide, wastage of water, and other wastes.
The advertisement is one of the crucial factors behind the growth of cheap fashion. The desire to own the latest and most affordable fashion has reduced the longevity and the meaning of the clothes. Besides, the benefit of this fashion is that it gives more options and choices. It offers more styles to the customers. The production time of fast fashion is also short, and the customers get the opportunity to shop for recent trends quickly. They had the opportunity to stay up to date.